Connecting talent, media, and opportunity across sports and entertainment
About Shotime Productions
Shotime Productions was founded by Shona Holagh, a longtime sports media producer and talent strategist with more than two decades of experience working inside live broadcast environments.
Shona built her career producing major sports broadcasts and national media coverage, developing deep relationships across athletes, broadcasters, producers, and industry executives.
Built Inside the Sports Media Industry
Before launching Shotime Productions, Shona spent more than a decade at NFL Network supporting live broadcasts and major league events across the NFL calendar.
Her work included coordinating talent logistics, managing appearances for Hall of Fame players and analysts, and supporting production teams across major events including the Super Bowl, NFL Draft, and NFL Combine.
Experience Across Broadcast & Media
In addition to sports media production, Shona has more than twenty years of field production experience supporting national coverage for Fox News, working with reporters and talent across major news stories and live reporting environments.
Assignments have included coverage alongside White House reporters and national political coverage across Florida, New Jersey, and the Atlanta and Miami bureaus.
Why Shotime Productions
After years working inside the sports media ecosystem, Shona launched Shotime Productions to help talent, brands, and media platforms connect through the relationships she built throughout her career.
Today the company works across talent representation, brand partnerships, media strategy, and live production across sports and entertainment.
The Network Behind the Work
Shotime Productions operates through a trusted network of athletes, broadcasters, producers, executives, and brands across sports and entertainment.
This network allows the company to connect the right people, identify the right opportunities, and help turn those opportunities into meaningful partnerships.
Your next opportunity may already be in our network.
Frequently Asked Questions
Shotime Productions connects talent, brands, and media platforms across sports and entertainment. The company specializes in talent representation, brand partnerships, media placements, and live production — using industry relationships and access built over decades to create meaningful opportunities for clients.
Shotime Productions works with athletes, sports broadcasters, digital creators, and media personalities looking to expand their platform through brand partnerships, media appearances, and strategic collaborations. The company also works with brands and sports organizations seeking authentic partnerships with influential voices in sports and entertainment.
Founder Shona Holagh has more than two decades of experience working inside the sports media industry. She began her career in Atlanta working with Fox News before moving to Los Angeles to join NFL Network.
At NFL Network, she spent more than a decade supporting live broadcasts and major league events including the Super Bowl, NFL Draft, and NFL Combine, coordinating appearances for Hall of Fame players and analysts and working closely with production teams and on-air talent.
Opportunities in sports and entertainment often come down to relationships and access. After decades working inside live broadcasts, major sporting events, and national media environments, Shotime Productions has built trusted relationships with athletes, broadcasters, producers, and decision-makers across the industry.
Those relationships allow the company to connect the right people and create opportunities that might not otherwise exist.
Most talent has representation, but very few have someone actively working behind the scenes to create new opportunities. Shotime Productions was built inside the sports media ecosystem and operates through trusted industry relationships.
The focus is simple: identify opportunities, make the right introductions, and help turn those opportunities into real partnerships and deals.
Shotime Productions is based in Fort Lauderdale, Florida and works with clients across the US.
